Taking its name from police code for "a unit has arrived at the job", Police Ten 7 is a long running TV2 show which adds elements of reality TV to the crime-fighting model pioneered by the BBC's Crimewatch (which ran on TVNZ from 1987 to 1995). Made in conjunction with the NZ Police, and fronted until 2014 by retired Detective Inspector Graham Bell, the series profiles wanted criminals, asks for public help to solve crimes, and features behind the scenes policing stories. It achieved international fame after the "blow on the pie" incident. Sergeant Rob Lemoto began presenting in September 2015.
It was the food safety advice that echoed across the globe. The late night footage of an Auckland policeman interrogating a suspected car thief on this long-running crime series seemed routine, until conversation shifted to the purchase of a pie at a local service station. The officer's deadpanned response came straight out of left field — and went viral (interestingly, only after a repeat screening of the show was posted online). The 'nek minnit' catchphrase of its day provided global news odd spot fodder, and inspired t-shirts, dubstep tracks and YouTube parodies.