Vocal harmony group Purest Form was discovered when the manager of Rainbow’s End saw them busking in downtown Auckland. Their smooth harmonies were used to promote the amusement park — “take me back to the rainbow, that rainbow kinda magic!” — in a 1993 commercial. Before splitting in 1997, they got four singles in the Kiwi top 40. Their cover of ‘Message to My Girl’ peaked at number two, and won Single of the Year at the 1995 NZ Music Awards; Purest Form was also nominated for Most Promising Group.
A couple of years before Backstreet Boys ruled global pop charts, there was Purest Form. This 1994 cover of the Split Enz song was the biggest hit for the New Zealand vocal harmony group (who a year earlier had gained amusement park immortality, by lending their smooth sounds to a Rainbow’s End commercial). Co-produced by ex-Split Enz keyboardist Eddie Rayner, ‘Message’ peaked at number two, and won Single of the Year at the 1995 NZ Music Awards. The song’s no-frills music video sees the crooners walk and cartwheel down a beach in a catalogue of 90s fashion.