Web series The Factory is the tale of a South Auckland family and their love of music — and one another. The Saumalus compete at a $50,000 talent contest, on behalf of the textile factory where their father and grandfather Tigi work. But the family are keen to play something more modern than the traditional Samoan music Tigi favours. The 20-part web series features the Kila Kokonut Krew team, who originally created The Factory for the stage. The pioneering Pasifika musical went on to headline the 2013 Auckland Arts Festival, and was performed at the 2014 Edinburgh Fringe Festival.
In this music-heavy web series, a South Auckland family competes in a local talent quest. Alongside battles over performing the traditional Samoan music favoured by their grandfather, the Saumalus have to deal with a dodgy competitor and some last minute changes of tune. There's also romance, heartbreak, and a shifty Palagi factory boss. The final episode (of 20) features behind the scenes bloopers. Directed by music video veteran Joe Lonie, The Factory began as a highly successful stage musical from South Auckland-based theatre group Kila Kokonut Krew.