Formed in Christchurch in 2006, indie pop band Tiger Tones won Best Breakthrough Act at the 2007 bNet Awards. In 2008 they released their self-titled debut album through Pinacolada Records, which was met with rave reviews. Groove Guide writer Sarah Gooding called it "A slickly produced affair of Rapture-esque quality”, referencing New York art-punk band The Rapture. Tiger Tones was James Grant, Mark Holland, Ashlin Raymond and Andy Frost.
A grainy low-fi look belies the intricacies of this music video by Christchurch indie pop rockers Tiger Tones. The look of super-8 film and the bulk of the video being shot out the window of a moving car almost convince that it’s a simply recut homevideo. The subtly CG titles, slo-mo close ups of the band and lightning cuts matching the rapidly shrieking guitar suggest however, that something a bit more clever is at play. At the time of the song’s release Tiger Tunes had won Best Breakthrough Act at the 2007 bNet Awards, and were in the process of releasing their debut album.