Zowie is a musical persona created by Zoey Fleury (daughter of Auckland musician Johnny Fleury). A drummer from childhood, she formed lo-fi punk duo The Bengal Lights while at music school in 2006. Two years later, a growing interest in singing and drum machines saw her reinvent herself as the electro-pop inspired Bionic Pixie. Growing in confidence while writing music overseas, she relaunched herself in 2010 as Zowie. Signed with Sony, she won media attention after playing at US festival South by Southwest. Album Love Demoiition followed in 2012. Fleury's next release will likely involve further reinvention.
This bright, electro-poppy blurring of the lines between human and robot was the debut single for Zowie — a persona created by Auckland musician Zoe Fleury (the artist formerly known as Bionic Pixie). For the video, production team Special Problems eschewed CGI and had Zowie spend a day lying on a floor while their pinball machine inspired arrangements of dominos and machinery fell all around her. A Best Video finalist at the 2011 NZ Music Award, it lost out to another Special Problems clip (for 'Punching in a Dream' by The Naked and Famous).