Zowie is a musical persona created by Zoey Fleury (daughter of Auckland musician Johnny Fleury). A drummer from childhood, she formed lo-fi punk duo The Bengal Lights while at music school in 2006. Two years later, a growing interest in singing and drum machines saw her reinvent herself as the electro-pop inspired Bionic Pixie. Growing in confidence while writing music overseas, she relaunched herself in 2010 as Zowie. Signed with Sony, she won media attention after playing at US festival South by Southwest. Album Love Demoiition followed in 2012. Fleury's next release will likely involve further reinvention.