David Bellamy told Kiwis their old man’s beard had to go, Spike Milligan advised “Just put up a windmill Daddy!” … in 1977 the international celebrity counselling New Zealanders was Puerto Rican-born musician José Feliciano, telling Godzoners to “go easy” on power consumption. With the second oil shock looming, this was one of a series of 70s public service announcements produced to encourage energy conservation. The blind virtuoso — famous for songs like ‘Feliz Navidad’ and his cover of  ‘Light My Fire’ — was filmed on 3 October, a few days before his Auckland show.