From the Album Old School Prankstas (1994)

Shot in sepia tones with barely a level camera angle on offer, the video for 3 The Hard Way’s single has classic hip hop video written all over it. A cruise around Auckland in the back of a convertible culminates in a guest verse from Bobbylon of Hallelujah Picassos. Back at home, a rugby-loving audience assembles for the song’s second half. The unforgettable hook is inspired by 10cc hit 'Dreadlock Holiday', which proved lucrative for the English band when there were issues around clearing the rights. This was one of the earliest NZ On Air-funded videos for a song that reached number one.