Winners of Best Director at the 2006 NZ Kodak Music Video Awards, Jeremy Mansford and Preston McNeil, the talented duo behind the music video production company Mo Fresh, pull out all stops to construct a delightfully innovative and cheeky clip. The video also won Best Use of Visual Effects at the Below Ground Music Vid Fest Australia. "With 812 body parts, 55 characters and 927 photos, this was a massive mish, but made possible with a helping hand from friends and fam." Jeremy Mansford/Preston McNeill
“Unlike Siamese twins who are joined at the hip, we’re joined at the hip-hop…” This 1992 single was the opening track from MC OJ and Rhythm Slave’s What Can We Say? album, released on Murray Cammick’s Southside Records. The duo rap that “we won’t stop until we get enough”, and the hyperactive black and white video captures the youthful energy of the then teenage pair. There’s Converse trainers, turntables, breakdancing, a sinuous silhouette, a ballerina, a hip hop wedding, a massive pillow fight — and some giant trousers that MC and OJ jointly inhabit.
Although this track from teen hip hoppers Otis Frizzell (MC OJ) and Mark Williams (Slave) is very much a collaboration of Auckland talents, the video sees them on the streets of Wellington - plus the railway station and massive wharf building Shed 21, before it was turned into apartments. Co-written by the pair with (and produced by) Mark Tierney and Paul Casserly from Strawpeople, it features a screaming chorus from Mikey Havoc, then lead singer of Push Push. An early video to be funded by NZ On Air, the hyperactive promo was directed by Matt Palmer (Breathe).
This follow-up to 1984 Narcs hit ‘Heart and Soul’ marked the first single off the trio’s second album. Recorded with US engineer Tim Kramer, 'Diamonds on China' got to 15 on the New Zealand charts. Influenced by Brit pop band Go West, 'Diamonds' is full of punchy guitar and synthesizers. Prolific music video director Fane Flaws showcases massed horns, street racing video games, his own distinctive illustrations, and drumsticks hitting the skins "like diamonds on china". Flaws' efforts resulted in one of his first accolades: Video of the Year at the 1985 NZ Music Awards.
Rebecca Gin created a simple but effective black and white video for this charity single, aimed at encouraging young people to ‘Think Twice’ before committing a crime. The line-up of singers and rappers is indeed all-star, and their mass performance footage is intercut with relevant street scenes illustrating the theme. The cast of New Zealand hip-hop royalty features Che Fu, Scribe, P-Money, Savage and DJ Sir-Vere (who initiated the project).
A delightful animation accompanies this number one single from folk-poppers Avalanche City. With its big, catchy, chorus, the song delivers the feel-good factor and the video captures its quaint essence perfectly with its cast of storybook pirates and penguins. Mass exposure for the song came when it was used for TV2 promos and it took off on release, going gold in four weeks (despite being earlier available as a free download).
The Wellington International Ukulele Orchestra's version of Bonnie Tyler's wrenching 70s hit was the title track of their debut EP. In director Tim Capper's video, they manage to take the song to new levels of pathos with vocalist Andy Morley-Hall's quest for a slice of vegan apple and rhubarb tart. The location is a crowded Deluxe Cafe (where the ensemble emerged from informal Thursday morning sessions). Age Pryor contributes the solo and, amongst the group's massed ranks, there's a masked nod to absent member and Flight of the Conchord Bret McKenzie.