As well as being good for laughs, gentleman farmer Fred Dagg proved he had a singing voice from an early age. His 1975 debut album Fred Dagg's Greatest Hits – much of it recorded under duress in a single morning – sold thousands more copies than EMI executives expected. Five of the 20 tracks were musical, including the original version of the beloved 'We Don't Know How Lucky We Are'. A live tour and 1977 short film Dagg Day Afternoon fuelled further releases. Then Dagg went awol, possibly to Australia. A 1998 remake of "Don't Know How Lucky We Are' also involved Dagg, although this one inexplicably wore a suit.
John Clarke created an unofficial Kiwi national anthem when his alter ego Fred Dagg first released 'We Don’t Know How Lucky We Are' in 1975, simultaneously celebrating and poking fun at national pride. This video is a 1998 update of the song, instigated by TV's SportsCafe. Times change, but the recipe remains the same: "good clean ball and for God's sakes feed your backs!" Alongside a roll call of celebrities, politicians and sports stars — Sean Fitzpatrick, Chris Cairns, Zinzan Brooke — Clarke spreads the grateful gospel at the United Nations.