Papatoetoe-born hip hopper David Dallas (Samoan, European) began his career in duo Frontline. Since going solo, he has released three albums: Something Awesome (2009), The Rose Tint (2011) and Falling into Place (2013). Something Awesome won the Best Urban/Hip Hip Album Tui in 2010 and was shortlisted for the Taite songwriting prize, and the acclaimed Falling into Place was nominated for five Tuis in 2014. Rose Tint was released in the US on NYC’s Duck Down Music label. In Feb 2014 he was featured by Billboard as a Kiwi artist who could make “a Lorde-like leap”.
Director Tom Gould takes hip hop to the Hokianga in his promo for the 2013 David Dallas single. Framed around Dallas rapping in historic St Gabriel’s Church, it lays the song’s urban R&B over images of the title activity — a young boy runnin' free on a Mitimiti road, and galloping horses on a far northern beach. Gould: "I wanted to film something that was bigger than just a human running. I wanted the visual to escalate in the same way that the song does." The video is nominated for a 2014 Tui Award; the song featured on the soundtrack of video game FIFA 14.