Kicking off in July 2002, Flipside set out to make news accessible to a youth audience. The TV2 show was pitched as a positive alternative to traditional news programmes on TV One and TV3, by mixing coverage of music, culture and fashion with harder news. Text and email feedback from viewers was featured on-screen. Recognising the internet's growth as an information source, the show's "two-screen" approach included a Flipside website, which was part of TVNZ's Nzoom site. Presenters over Flipside's three-year run included Mike Puru, Sonia Gray and Evie Ashton.