This video certainly has an out of the box concept: cameras follow the band as they spend a day at races, gambling the money given to them by NZ On Air to make their music video. The hope is that they they will win big and be able to afford an even better clip. Cue the finale, where the band don silly costumes and let loose with a bunch of fireworks. I'm Lame was nominated for a b-net Award, and came second at the Night Vision Film Competition in Dunedin. The song appeared on both EP PEP Sounds and The Sneaks' 2007 self-titled album.
The bear costume was very flammable and we noticed large scorch marks on the drummer's back after the shoot was wrapped.– Jarrod Holt from Thedownlowconcept, March 2009