Avondale MC, rapper and poet Melodownz (Bronson Price) started his career in his West Auckland bedroom, composing reggae-tinged hip hop rhymes and raps inspired by his Samoan/Pākehā upbringing, and his community. His 2017 single '$on of a Queen', off album Avontales, has since clocked up close to a million views on YouTube. In 2019 Melodownz released 'No Mercy', featuring American hip hop artist Denzel Curry, followed by summery single 'Fine' in 2020. Price said that the song was about his need for self-affirmation. Melodownz was awarded Most Promising Artist at the 2019 New Zealand Pacific Music Awards.