One of NZ's preeminent blues musicians, New Plymouth-born Keith (Midge) Marsden got his first big break with 60s Wellington r'n'b band Barri and the Breakaways. After hosting a blues show on the NZBC, he went on to tour in various formations in the mid 70s. During a visit to the United States he befriended guitarist Stevie Ray Vaughan; the Texan featured on one of the classic 'Travellin' On' adverts that Marsden appeared in, alongside Murray Grindlay. In 1996 Marsden studied Southern Culture at the University of Mississippi. A decade later he was made a member of the NZ Order of Merit, for services to music.