No Opportunity Wasted was a reality show devised by Phil Keoghan, Emmy Award-winning Kiwi host of The Amazing Race. In the show Keoghan ambushed contestants and gave them a limited time (three days) and limited resources (usually $3000) to ditch the excuses and "live life now". Challenges included swimming with sharks, building a giant community playground, and a NZ tough guy competition (that included future Olympic champion rower Eric Murray). The New Zealand edition followed on from the inaugural series that screened on Discovery Channel in the US in 2004.