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The talent were non-actors. It was their first time on camera, so to avoid any self-consciousness that may have come with inexperience we shot in a way that would avoid them being conscious of the camera.
– Director Joel Kefali on making Royals, on website Promo News, 9 October 2013
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Lorde talks about the success of this song (see second clip)
Lorde's second music video, from the same director
Lorde before she was famous
Lorde sings in te reo Māori
An award-winning Lorde music video
Another global hit helped along by director Joel Kefali
Joel Kefali was also a director on this music video
Single from Lorde's second album
'Royals' co-writer Joel Little sings on this
'Royals' co-writer Joel Little sings on this
Another Kiwi chart topper
Joel Kefali also worked on this award-winning music video
A single from an album also nominated for the 2015 Taite...
Anther award-winning video directed by Joel Kefali
Winner of Best NZ Music Video, the year Lorde was born
Winner of NZ's Best Video the previous year
Another teenager singing about identity
Another hit music video from the same year
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