British producer Simon Cowell launched hit talent show The X Factor in 2004, after leaving Pop Idol. In April 2013 the Kiwi version debuted on TV3, after 6,000 hopefuls auditioned. Presented by Dominic Bowden, the first season was won by Jackie Thomas. She had survived elimination earlier on, after a campaign by judge and mentor Daniel Bedingfield. In 2015 Beau Monga won the second season. That year, judge Natalia Kills called contestant Joe Irvine "disgusting" for supposedly copying the look of her husband, fellow judge Willy Moon. The couple were fired the next day.