In the best traditions of the Beatles, U2 and Head Like a Hole, Die! Die! Die! takes to a rooftop in New York for this video made by London-based director and editor Rohan Thomas. They sing of an urban nightmare of burning roads and bridges, places to avoid and not being able to return home – but the song's title takes full responsibility. The clip was the result of a guerilla shoot with a generator in 2009 that had them moved on from a series of prospective locations until they happened on an unguarded rooftop – to the surprise of nearby office workers.