New Zealand art has become a financial as well as emotional investment. In this documentary, director Shirley Horrocks talks to local art collectors, dealers and auctioneers about the market for original New Zealand artwork. Teacher Jim Fraser lives a modest life, putting all his passion into owning original art. Wellington couple Les and Milly Paris have gradually accrued a significant and valuable art collection, but their motivation has always been emotional. This feeling is shared by wealthier collectors, like arts patron (and film producer) James Wallace.