Motivated by a major health scare, Slavko Martinov decided to make films. He began by devoting years to a film that attacked Western propaganda, but was itself disguised as a piece of North Korean propaganda. Since being loaded onto YouTube in 2012, Propaganda has continued to fool many viewers. Martinov went on to make acclaimed documentary Pecking Order, about the world of bird breeding. Like Propaganda, it was invited to a number of global festivals. Martinov has also directed two documentaries for television: The Nip Tuck Trick, on plastic surgery, and One 16th, about a man capitalising on his Māori heritage.
...I knew I'd have to do something different, something that hadn't been done before. Something subversive, something provocative. Maybe even a whole new genre. Slavko Martinov on making his first film Propaganda, in a 2012 Tedx speech
Documentary Pecking Order explores the world of bird breeding. The self-described "feelgood flockumentary" canvases the personalities, power plays, fowl play and ‘best in show’ fervour of the 148-year-old Christchurch Poultry, Bantam and Pigeon Club, as members prepare for the national championships. The film's Kiwi director Slavko Martinov earlier conned many viewers with the YouTube release of his debut feature Propaganda, which he described as "a social experiment about propaganda". Radio New Zealand reviewer Simon Morris found the film "hugely entertaining".