Filmed at 2008 music jamboree Camp A Low Hum, this music video features various camp attendees dancing and singing while listening to the song on headphones. It's an infectious clip for an exuberant track, capturing the BYO DIY vibe that made the indie festival's name. 'This House Can Fit Us All' was taken from Little Pictures' only album, Owl + Owl (2008). Indie blog Bigstereo called it “perfect DIY pop, all the tracks are real gems”, while another, Panda Toes, described it as “the cutest, most fun-loving music of 2008”. The Little Pictures duo broke up the following year.
Indie legend Chris Knox puts the posturing of Movember to shame in this animated single-frame clip. Knox goes from long hair to no hair, hairless to hirsute, bald to bearded, and every style in between. Has there ever been a more effective choreographing of one’s own personal style and grooming? A DIY high concept masterclass of Knox's directing talents. Brilliant!
Herbs released this ‘no nukes’ single the same year David Lange smelt uranium, while debating nuclear weapons at the Oxford Union. The video mixes on-the-beach Pasifika dancing with shots of the band performing at Western Springs, and protests against US nuclear warships and submarines visiting Kiwi waters. DIY visual effects show the band looming over Mt Eden Prison, and nuclear explosions punctuate the laid-back reggae beat. From 1984’s Long Ago album, the song was written by then frontman Willie Hona, keyboardist Tama Lundon and Rob Van De Lisdonk.
One Fell Swoop offers more DIY ingenuity from the man who has made an art form out of simplicity: a hand hypnotically moves back and forth, revealing a new notepaper lyric with each motion. The result makes for a surprisingly mesmerising video, with interludes of Knox singing in front of a chaotically shifting background seeming startling by comparison. Some neat visual effects near the end leave Knox’s face disappearing into the background, a noticeable leap from the rest of the clip’s lo-fi sensibilities. Knox directed the video with then partner Barbara Ward.
The lyrics detail the intensity of thwarted love, and the accompanying video is a DIY delight — mixing an origami fortune teller concept with back-projected Animalia-style shadow puppets. From the 2008 EP This Machine, this video marked the first collaboration between design studio Special Problems (Campbell Hooper and Joel Kefali) and the band. The fertile partnership would go on to yield multiple music videos (including the breakout promo for ‘Young Blood’), plus the artwork on a number of their releases.
'Odyssey' is the second single for Ruby Frost (a musical persona created by Auckland singer-songwriter Jane de Jong). With a wink and nod to the DIY craft aesthetic, director Veronica Crockford-Pound’s video presents West Auckland's Bethells Beach as an alien landscape inhabited by exotic, glitter-faced creatures. Accordingly the subject matter of this electro-pop odyssey is more of the space variety than Homeric; but, for all of the astral imagery, the journey in question is actually about de Jong rediscovering her creativity after difficult times.
This video marked the directing debut of the multi-talented Chris Knox. Capturing the energy of The Clean's legendary first single, the clip memorably broke with local music promo standards (lip-synching, filming inside a studio etc) and set the template for Knox’s cheap but effective DIY method. He shot the band walking (and lying) on the street using a borrowed 16mm camera, set at a slow frame rate. He also played around with negative reversal film, to obtain some of the more distinctive images. 'Tally Ho' got to number 19 in the local charts; the band were "shocked and delighted".
Being one of Tall Dwarfs’ more experimental tracks, it probably makes sense that the accompanying video would be as perplexing. Chris Knox shows his penchant for bizarre DIY animation as line drawings of creatures morph into lines of lyrics, then into human figures who keep losing their heads. The song itself does little to provide any easy answers, the minimal vocals rumbling out of a swamp of muddy riffs. Both 'Disease Day' songs appeared on 1984 EP Slugbucket Hairybreath Monster, which website All Music called "another chillingly perfect gem".
As was often the way in the early 80s, this is a fairly basic TVNZ-produced video, filmed on a studio set to a DIY marae backdrop under red, green and yellow rasta lighting. But the band are natural born performers. There's puffer vests, Hawaiian shirts, and wristbands; and singer Willie Hona’s sleeveless leopard print top worn with bone carving necklace somehow feels just right for the Pacific reggae charms of the music. 'Long Ago' was the title track from the band's third release, which also featured their no-nukes anthem 'Nuclear Waste'.
The set has a back-drop curtain made out of milk bottle top foil; the band are wearing plastic rubbish sacks fashioned into tunics, and have painted faces. The props include a disco mirror ball, a toilet seat sculpture, a giant bug, and umbrellas. It's all slightly off-beam, but the band's performance is deadpan sweet. There’s the requisite Flying Nun film scratching, and some literal-but-amusing image and lyric matching. It all combines to make a DIY delight, an effortless two decades before Flight of the Conchords or Mighty Boosh.