This video marked the directing debut of Chris Knox. Capturing the energy of The Clean's legendary debut single, the clip memorably broke with NZ promo standards (in-studio lip-synching et al) and set the template for Knox’s cheap-but-effective DIY method. Knox shot the band walking up the street, with a borrowed 16mm camera set at a slow frame rate. He also played around with negative reversal film, to obtain some of the video's more distinctive images. The song made it to number 19 in the local charts; the band were delighted.