Treasure Island was an early local example of a reality show staple — contestants endured the great outdoors, and each other. Over nine seasons the series went through multiple variations, including a Couples at War season, and another featuring favourites from the past. During the 2004 season of Celebrity Treasure Island, contestant Lana Coc-Kroft was airlifted from Fiji, after she cut her foot on coral and got a life-threatening blood-poisoning disease. On 2002's Treasure Island: Extreme, Barrie Rice — an ex SAS soldier — dealt with being eliminated by hiding in the jungle.
In the first all celebrity version of Touchdown reality TV hit Treasure Island, 14 marooned contestants must provide food, water, fire, and shelter for themselves on a Fijian island, as they compete to find treasure and avoid elimination. Presented by Pieta Keating — who was runner-up on the original Treasure Island — the "household names" include Olympians and All Blacks (Frank Bunce), model Nicky Watson, actors and TV tradesman John Cocks. Hunger and cheating suspicions soon exacerbate tensions between the teams.