Fat Freddy's Drop worked up a reputation for epic live gigs (first captured on 2001 album Live at The Matterhorn) before dropping Based On A True Story. The first local indie album to top the New Zealand charts, it was voted 2005's favourite Worldwide Album by listeners on Gilles Peterson's BBC Radio 1 show. Soul-pop tracks like 'Wandering Eye' and sales of 120,000 plus saw them anointed flagbearers of the 'Wellington Sound'. The band operates as a collective, sharing songwriting credits and royalties equally between all members. To date, the band's four studio albums have all topped the local charts.
The video was directed by Mark Williams (aka MC Slave) and the concept was born over yum cha sessions with the band. In the clip the Fat Freddy's crew are abducted by mad scientist and former child prodigy musician Boondigga (Taungaroa Emile). Taunted by FFD's soul sounds, he conducts a lab experiment to extract the music from their brains.
This documentary follows the "seven headed soul monster direct from the shores of Wellington" — Fat Freddys Drop — as they rumble their dub-rich sound through Europe like a Houghton Bay roller. Touring to showcase album Based on a True Story, it features rehearsals and performances, eating Italian kai moana, playing concrete ping pong in Berlin, and (in the fifth clip) a jam with Cliff Curtis. Radio 1 DJ Zane Lowe lauds the 'fullas' and Mu explains whanau to German journos. True Story sold 120,000+ copies and dominated the 2005 New Zealand Music Awards.
In this episode from a series made for high school music students, Dallas Tamaira and DJ Mu recall Fat Freddy's Drop's early history as a duo with just turntables and a microphone in a vibrant Wellington scene. They reveal an aversion to rehearsals, preferring to develop their music in a live setting and Mu demonstrates the component parts of their song 'Midnight Marauders' on his secret weapon — an Akai sampler capable of emulating all of the instruments in their sound. His verdict that every school should have one may not have gladdened principals' hearts.
Set in a Grey Lynn fish'n'chip shop, this clip delivers a killer kai moana concept, when it's revealed that the greasy takeaway is merely a front for the club downstairs. Winner of Best Music Video at the 2006 Vodafone NZ Music Awards, the video features a host of cameos in addition to the members of Fat Freddy's Drop: including Danielle Cormack, Ladi6, John Campbell and Carol Hirschfeld. It was directed by Mark 'Slave' Williams, sometime MC for the band. The track was part of Fat Freddy's first studio album Based on a True Story, one of the biggest-selling in Kiwi history.