Loading Docs 2017 - Surreal Estate

Web (Full Length) – 2017

This short documentary from the Loading Docs series is a profile of artist John Radford, and his alter ego Ron Jadford. Both are concerned with real estate. Director Ursula Grace Williams captures Radford creating Graft, an artwork consisting of 256 miniature replicas of 1900s suburban villas. Spray-tanned Jadford, with tinted sunnies, moustache and mobile phone, is the real estate agent selling the houses, and he won’t take no for an answer. The short documentary explores art as performance, the creative process, and the line between art and business.

This film is a documentary about the creative process through the eyes of one artist – John Radford. It is a comment on the alter ego we all must have as artists to survive – a universal concept for a lot of creatives.
– Director Ursula Grace Williams