Drawn together by economic hardship after the closure of the local freezing works, the Patea Māori Club earned a place in pop culture history in 1984 with the hit 'Poi E'. Led by charismatic singer/songwriter and producer, Dalvanius Prime, the Māori culture group melded poi and breakdancing and held the number one spot in the charts for four weeks. The song went on to become the year's biggest single and took the Patea Māori Club from small town Taranaki to national household name. The group went on to perform in a Poi E musical, and in 2016 were celebrated in an acclaimed big screen documentary.
This uplifting promotional clip is as famous as the chartbusting song. Accompanied by Jo, the breakdancing guide, for a tour of Patea and surrounds, the Patea Māori Club are captured "bopping and twirling like piwakawaka": at the local marae, in Wellington's Manners Mall, and on Patea’s main street, where milk tankers and sheep trucks pass by the Aotea canoe remembrance arch. So does the impresario himself: Dalvanius does a pūkana out a car window. In 2010 'Poi E' re-entered the charts thanks to Taika Waititi hit Boy. A documentary on the song was released in 2016.