Director Tom Gould takes hip hop to the Hokianga in his promo for the 2013 David Dallas single. Framed around Dallas rapping in historic St Gabriel’s Church, it lays the song’s urban R&B over images of the title activity — a young boy runnin' free on a Mitimiti road, and galloping horses on a far northern beach. Gould: "I wanted to film something that was bigger than just a human running. I wanted the visual to escalate in the same way that the song does." The video is nominated for a 2014 Tui Award; the song featured on the soundtrack of video game FIFA 14.