In this late 60s commercial, actor Ray Henwood appeals to viewers help him eat every Moro Bar in New Zealand. Inspired by a British ad, it was an early entry in a series promoting the Cadbury chocolate bar. The series made Henwood well-known in the 70s as one of the first local figures to hawk a product on screen, directly to viewers (eg Michael Hill, Mike Pero, Suzanne Paul). Henwood focused on acting after his then-boss deigned that being a government scientist as well as 'The Moro Man' was "not a good look". He would win renewed fame on 80s sitcom Gliding On.