In early 1974, NZ had more than just the Commonwealth Games on its mind. Norman Kirk’s Labour government was promoting social and ecological issues and the NZBC's 24 radio stations launched a yearlong 'I Care' campaign for the protection of the environment. A contest to find a theme song was won by John Hanlon whose credentials as a conservation crooner had been established with his eco-anthem 'Damn the Dam'. The launch in Petone was presided over by conservation minister Joe Walding, an understated logo was unveiled, and Hanlon performed his winning song.