Where would New Zealand culture be without our own music? In this video celebrating NZ On Air's 30th birthday, Mike Chunn (founder of the Play It Strange Trust) describes the 2007 documentary series that followed a group of promising teenage songwriters as they honed their compositions — with help from Play It Strange judges and mentors like Jordan Luck. Chunn is overcome with emotion as he describes the feedback he receives from parents of those involved with the programme, while Luck feels "honoured" to have worked with young musical talent.