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Don't Be Late

1998 3m Music video
  • Hip Hop
  • R&B

From the Album Samoans: Part 2 (1998)

Herman Loto Sakaria, dubbed the 'Godfather of South Auckland hip hop', was an original member of pioneering hip hop group Otara Millionaires Club. His slinky R&B-infused single 'Don’t Be Late' featured on his first album as Ermehn, Samoans: Part II. The video draws on the trappings of 90s success: a beautiful trio lip-synching in a golden elevator, joined by a party crew with turntables, heavy jewellery and hands in the air, with Ermehn — sharp in denim and shades — rapping straight to camera. At one point the action moves and the MC is backlit in blue neon in front of now-demolished iconic Auckland venue the Palace Hotel.