For this smash hit single, rockers Atlas teamed up with commercials director Ollie Langridge for a moody Twilight Zone-style video. There's an impressive amount packed into the four-minute timeframe— including a forcefield, disruptions in the space-time continuum and mysterious guys in matching sunglasses. The video also manages to drill in the name of the song, and the hook of the catchy chorus, via a fair amount of literal crawling, as the vocalists drag themselves across the concrete (whilst harmonising!). 'Crawl' was New Zealand's highest selling single of 2007; it topped the local charts for nine weeks.
Believe it or not, when we were writing 'Crawl' we didn’t know it was a catchy song.– Vocalist Sean Cunningham in an interview with Stuff, 18 February 2009