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Say It Again

Scribe featuring Tyra Hammond , Music Video – 2007

from the single Rhyme Book (2022)

Scribe's funk-infused single 'Say It Again' came from his second album Rhyme Book, which won Best Urban/Hip Hop Album at the 2008 NZ Music Awards. The first, black and white section of the video pays homage to must-see 60s pop show C'Mon. Legendary host Peter Sinclair opens proceedings with his trademark patter ("lose your blues and get with the go-go!"). Then a suited Scribe and his cousin Tyra Hammond get down to it, with a backing band and go-go dancers. The video reverts to modern day stylings, but the joyous mood continues. Tyra Hammond was part of hip hop/soul/jazz group Opensouls.

It was like I got possessed by someone and this voice came out of nowhere, and these dance moves came out of nowhere. Before that my family used to tease me that I was like Mariah Carey because I could sing but couldn't dance...
– Tyra Hammond on first 'finding the funk', The NZ Herald, 7 February 2008

Key Cast & Crew

Profile image for Adam Jones

Adam Jones


Profile image for Peter Sinclair

Peter Sinclair


Generic Profile image for Scribe (Malo Luafutu)

Scribe (Malo Luafutu)