This American-shot video from Liam Finn’s 2014 album The Nihilist sees the singer roll up in a land celebrating ‘Jubilancy Day’. When the video premiered on Noisey.com in February 2014, Finn said that the concept aimed to show the absurdity of human holiday rituals: "Like, if you weren’t from earth and you came and saw us worshipping an Easter bunny or a guy in a big red suit, you might think it’s quite strange." The rat and tomato-centric family fun — directed by New York-based duo Anthony and Alex — includes cameos by Australian musicians Eliza-Jane Barnes and Kirin J Callinan.
I think a key to success, if there is a key to success, is the overall energy that is created by being confident enough to not give a fuck what people think, combined with not having expectations or pressures on your work. As soon as desperation enters the equation it gets so unattractive.– Liam Finn in an interview with NZ Musician magazine, April 2014