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Squeeze Toy Love, Music Video – 1979

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"I'm a fraud / I'm a sham..." The debut single from this influential Kiwi band introduced New Zealand television audiences to Toy Love's recipe of pop riffs and punk sneer. Although the group only existed for 18 months, they charted three times and made a lasting impression on the live scene on both sides of the Tasman. The single 'Squeeze' (backed by B-side 'Rebel') was recorded after a one-off deal with WEA. Vocalist Chris Knox is front and centre, crackling with malevolent energy in a video that mixes kids' toys with some gross out performance art.

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The new songs had a completely different feel, written to accomodate Paul's very idiosyncratic bass playing and Jane's full on keyboards. 'Rebel' was a protest song of sorts, while like 'Squeeze' admitting that the author of the tirade was pretty similar to the object of his scorn.
– Chris Knox on the feeling behind the lyrics to 'Squeeze' and 'Rebel', The NZ Herald, 1 November 2012