The first single off mutli-platinum 1998 album Supersystem helped bring Christchurch rockers The Feelers to a wide audience. For the video, director Joe Lonie has been given the resources to pull out all the stops — maintaining momentum with constant motion and cutting, while underlining the pressure motif by having the band performing in a boiler room, and claustrophobically running through a pipe. 'Pressure Man' was nominated for Best Video at the 1998 New Zealand Music Awards. Lonie had first begun making music videos while playing bass for Supergroove. 

This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish Executive Producer James Moore, whose family owned an icecream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.

In the decades between the Sinatras' version of 'Somethin' Stupid' (1967) and 2009's 'Empire State of Mind', someone had the bright idea of pairing two Kiwi singers, and kitting them out in matching green and black. Fresh from two consecutive number one singles, ex Upper Hutt record factory worker Jon Stevens takes lead vocals on this breakup duet, which sees the magical arrival of Sharon O'Neill, 50 seconds in. The result got to number five on the local charts. This clip featured on after school show Tracy '80. 

The video for Shihad’s 'Wait And See' has the band shot in sepia, and trapped in industrial landscapes. Caught in the confines of a factory, the band face tentacles growing out of the walls and a mystery typewriter that seems central to proceedings. Mimicking surveillance footage, the video is made up of fast cuts and shaky shots. The song features on their EP Blue Light Disco, and was later rerecorded for number one album The General Electric. In 2000 the clip won director Reuben Sutherland the first of two consecutive Best Music Video gongs, at the Coca-Cola NZ Music Awards.