From the Album First Edition (2005)

Director Chris Graham delivers five minutes of cars, comedy and eye candy in this slick who's who of the 2003 Kiwi scene. Featuring DJ Sir-Vere, VJ Jane Yee, ex sports star Matthew Ridge and Paul Holmes (well actually he was a no show — but his understudy made an appearance), the clip succeeded in planting a relatively unknown hip hop artist squarely on the front page. The result was the biggest selling Kiwi single of the year — it went platinum, and spent five weeks at number one. Named Best Video at the 2005 NZ Music Awards, it cost at least $50,000 to make.