From its impressive cinematography, to its broad range of stories and characters, Country Calendar reflects the backbone of New Zealand culture. The country's longest-running television show still tops the NZ On Air Top 10 most weeks. TV producer Jon Bridges, Governor-General Patsy Reddy and broadcasting minister Kris Faafoi are among those reflecting on the show’s importance, in this video celebrating NZ On Air's 30th birthday. TVNZ executive Andrew Shaw provides 'The Inside Story', and muses on how the show really belongs to all New Zealanders.