In this episode of Encounter, Māori rights activist Dame Whina Cooper is profiled ahead of leading the 1975 Māori Land March. The half-hour programme follows Cooper as she prepares for this iconic stand against Māori land loss, with the filmmakers being a fly on the wall to rousing community meetings and events. This Land Is Ours also explores Cooper's journey to becoming such an influential figure in Aotearoa, including her involvement in the Māori Women's Welfare League and Auckland's first urban marae Te Ūnga Waka.