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This Day - Māori Fashion Design

1970 3m Television
  • Arts/Culture
  • Māori
  • NZ History

In November 1970, a New Zealand tourism fashion presentation aimed at Australian audiences took place at Auckland Museum. Dancing models wore traditional Māori motifs, combined with contemporary fashion  then still a novelty. The designs include work by Kowhai Knitwear's Janice Hopper and Ann Rupe (who is heard on the soundtrack). Rupe had won the Coat and Suit section at the New Zealand Fashion Showcase '69, aged 20. The tāniko motifs were painstakingly beaded or individually painted on to the garments, rather than screen printed.