The second single from singer-songwriter Bic Runga's multi-platinum debut album Drive is a spare but insistent plea for emotional warmth. The video finds Runga elegantly coiffeured and styled in a white gown with a black guitar. The video is drenched in pale blues and bleached whites, and water surrounds her in a myriad of forms — dripping, pooled, condensed. But there’s the promise of sunlight and succour as well. Co-director Melanie Bridge (working here with photographer Mark Lever) would later help found multinational commercials company The Sweet Shop.
95bFM was playing her a lot but she had no commercial radio airplay and she was just sort of starting to pop up. So she came in and the thing I remember was that she brought her guitar .... every time either of us hit the wall, I’d say ‘sing another song, Bic’. She would sing these songs and I genuinely believe you could’ve heard a pin drop in the home of every single person listening to it, because it was extraordinary.– John Campbell recalls inviting Bic Runga onto Radio New Zealand early in her career, The Spinoff, 17 October 2017
Video made with funding from NZ on Air