The video for this classic Chills song works not for its earth-shattering concept, nor its production values or performances (which are largely nonchalant). It looks miserable, nihilistic even. But — through luck or good management — the video for this Chills classic works, clinging to the melancholy essence of the song like a shrunken homespun. Observant viewers will notice a single bird — not unlike the lonesome outcast portrayed by Martin Phillipps — flying back against the flow.
It is the song we shall be remembered for. It's my choice, anyway.– Martyn Phillipps on 'Pink Frost', on website Under the Radar, 4 June 2009