In 1992 songwriter and guitarist Andrew Brough left Straitjacket Fits, determined to perform his own brand of "f***ing uplifting pop music". Three years later he formed Bike with drummer Karl Buckley and bassist Tristan Mason. Debut single 'Save My Life' was a finalist in the APRA Silver Scrolls. Brough was a fan of sunny, West Coast guitar jangle and 'Save My Life' has a bob each way: guitars chime, while a morbid lyric ('Don't you try and save my life /cos' I'm already dead') floats overhead. Director Mark Tierney chooses a dreamy palette which combines orange with monochrome.
I always wanted to make beautiful music which had a lot of feeling, beautiful music with soaring vocals and guitars. That's always a vision I've adhered to.– Songwriter Andrew Brough, in an interview with Pavement magazine
Video made with funding from NZ On Air