This documentary explores the fashion industry in Dunedin — a city that seems to turn out more than its fair share of fashion designers. Made for TVNZ’s Artsville strand, it features designers Margi Robertson (NOM*d), Tanya Carlson (Carlson), Veronica Keucke (Keucke) and Juliet Fay (Aduki). Prominent fashion journalist (and later author) Stacy Gregg talks about how Dunedin is the source of the "dark intellectualism of New Zealand fashion". The Southern styles are set to a soundtrack of Flying Nun bands, and there are excerpts from some classic Nun clips.