Toyota launched its classic Welcome to Our World campaign in late 1989, to support the company's sponsorship of the upcoming Commonwealth Games and the Sesqui 1990 festival. This version was put together for the 1995 America’s Cup and Rugby World Cup. But there is minimum product placement in the heart-warming montage of Aotearoa landscapes and people, set to country singer John Grenell’s baritone take on the Jim Reeves song. The Geoff Dixon-directed campaign ran for a decade; the song topped the Kiwi charts when it was released in early 1990.