About
One shaggy dog, dozens of humans, and a smorgasbord of Kiwi scenery: viewers were glued to the screen for this TV One promotional campaign, which began screening in August 1991. The six-part promo followed a lovable sydney silky poodle cross travelling the country by car, train and paw. En route, roughly 50 Kiwis make blink and you'll miss it appearances: including sporting figures, local townspeople, and 20+ TV personalities (see backgrounder for more info, and clues on who is who). The popular promos were directed by Lee Tamahori, before he made Once Were Warriors.
Key Cast & Crew
Toby the Dog
As: The dog
Related images

Behind the scenes on the Wonderful World promo: Toby the dog and friends on a railway jigger, somewhere in the middle of the North Island.
Photo by Brian Kassler

Shooting TV One's Wonderful World promo down south: cinematographer John Blick (behind camera) and crew.
Photo by Brian Kassler

Winter, 1991: a shot taken inside the bus which served as mobile HQ and camera storage, during the shooting of TV One's Wonderful World promos. Production manager Janet McIver is on the 90s-style mobile phone.
Photo by Brian Kassler

The entourage of vehicles used during the roving three week shoot for TV One's Wonder World promo, in 1991. On the right of frame, the camera crew are setting up a shot.
Photo by Brian Kassler

Jo Raymond — one of the people who first came up with the idea for Wonderful World — on location on Mount Cook with one of the promo campaign's stars, Sir Edmund Hillary.
Photo supplied by Jo Raymond





















