This 1985 promotional film for the New Zealand Dairy Board catalogues diversifying taste in cheese as Kiwis move beyond the big block of cheddar. New varieties — feta, brie, camembert — are pitched as part of an evolution towards a more exotic and ‘gourmet’ culinary culture. A camel-riding Catherine Saunders looks at the process of how cheese is made in New Zealand; a highlight is the making of blue vein mould, and fondue gets a mention (“gruyère is best”). The film opens with an ad anointing “the great New Zealand 1Kg!” alongside a line-up of iconic Kiwi measurements.