Skip to main content

Buck It Up

2003 Music video
  • Dance
  • Pop
  • Rock

From the Album Fiji Baby (2004)

A bored high schooler is drawn into a kaleidoscopic world in this video for Goodshirt track 'Buck It Up'. The visual spectacle unfolds in choreographed dances, where the imaginary swirls through the mundane. A stern teacher transforms into a burlesque temptress, a gang of bullies morph into a pack of wolves, and a team of cheerleaders don masks of the members of Goodshirt. With only her second music video, director Kezia Barnett established herself as a major new talent. Buck It Up won Best Group Video at the 2004 Juice TV Awards.