This Silver Scroll winner from the debut album by The Naked and Famous became a breakout hit, winning global notice and playing on a number of teen TV shows (Gossip Girls, Skins). Directed by Campbell Hooper and Joel Kefali, the promo won 10 million+ YouTube hits, playing no small part in announcing the band. Via a catalogue of Dazed and Confused-esque imagery, the clip puts its thumb on the pulse of the soaring synth-pop celebration of ‘Young Blood’: bonnet jumping, sparklers, skating and Badlands-style skylarking. The song won a Silver Scroll and an NZ Music Award.
The lyrics detail the intensity of thwarted love, and the accompanying video is a DIY delight — mixing an origami fortune teller concept with back-projected Animalia-style shadow puppets. From the 2008 EP This Machine, this video marked the first collaboration between design studio Special Problems (Campbell Hooper and Joel Kefali) and the band. The fertile partnership would go on to yield multiple music videos (including the breakout promo for ‘Young Blood’), plus the artwork on a number of their releases.
For this lush, spacious ballad, then teenage director Paul Middleditch continues the striking visual style he had established a year earlier with his video for previous Tex Pistol hit, 'The Game of Love'. Tex (Ian Morris) wears the same outfit, while his brother Rikki is clad in the reverse — white shirt and black jeans. Backing vocalist Callie Blood appears again (although she didn't actually sing on this recording), a choir of children is added, and some behind-the-scenes shots of the crew — but the set is free of surface water or falling rain this time.
The title track and first single from the debut Straitjacket Fits album displays the trademark epic, brooding menace they did so well. An old brass tap dripping rust (or blood) and a plumber threatening with a wrench are among the disquieting scenes in the accompanying video; there is also a reaper figure running through the tunnels on Waiheke Island. The video effects of the period get a good workout, as do the carnival/merry-go-round images which graced the cover of the original record album (but not the subsequent CD versions, which used completely different artwork).
The video for Tex Pistol's chart-topping, electro-pop tinged remake of 'The Game of Love' is a stylish triumph for budding teenage director Paul Middleditch - and one of the high points of New Zealand music video making in the 1980s. Tex Pistol, aka former member of Th'Dudes Ian Morris, is dressed in black and white with silver tipped cowboy boots and big red semi-acoustic guitar; while the soundstage, covered in a sheen of water, and blacked out except for a handful of spotlights, is all reflective surfaces for Morris and backing vocalist Callie Blood.