This educational video was made by the NFU for the National Mountain Safety Council to promote awareness of bush safety. After a blackboard science lesson (check out a bearded Ray Henwood) things get interesting. A fictional trip into the bush turns into a Stubbies-clad 70s Kiwi version of the Blair Witch Project as we're told that one of the group will not survive the night, picked off by that fearsome killer: exposure. The message is serious, but the doom-laden tone induced titters in school classrooms and scout halls throughout NZ.

This NFU public safety film takes a jaunty approach to a serious subject as it shows road crossing dangers via bad examples. Mis-steps include walking off the footpath carelessly, crossing the road at oblique angles, 'dithering', and over-confidence. The humour may be physical and the narration pun-filled, but the lessons remain relevant, as pedestrian accidents on Wellington's and Auckland's 21st Century city bus lanes attest. Despite the big question promise of the title there is no Socratic dialogue about crossing the road or any consideration of chickens.

Made for the Forest Service by the National Film Unit this instructional film demonstrates essential firearms safety. Like later cautionary tales (eg. cult bush safety film Such a Stupid Way to Die) the film dramatises what can happen when things go wrong, before a hunter imparts "the five basic safety rules" (with obligatory ciggie hanging from lower lip). The rendering of the lesson might be hokey (compared to the explicit traffic safety ads of the '90s and '00s) but the message is deadly serious, as ongoing hunting tragedy headlines attest.  

With his impassioned enthusiasm and trademark beard, English naturalist David Bellamy made this well known 1989 community service message for the Department of Conservation. “It’s a nasty, horrible plant and it’s smothering and killing New Zealand’s native bush, and that is a catastrophe ... a trim is not enough — we’ve got to destroy it in every way we can — old man’s beard must go!”. Bellamy is a long-term advocate for the conservation of NZ’s natural heritage, presenting the Moa’s Ark series, as well as famously promoting Woolmark carpet.

Made by the NFU for the NZ Water Safety Council this film enlists shock to provoke punters to consider water safety. On a summer’s day a fisherman, surfer and boatie all reckon it's “a great day for it”. But thoughtlessness results in tragedy. Directed by Hugh Macdonald (This is New Zealand), the disjunct between the jaunty song on the soundtrack and sunken bodies onscreen anticipates the graphic horror of the late 90s/early 00s road safety ads (sharing kinship with 1971 bush safety PSA Such a Stupid Way to Die). Grant Tilly cameos as a radio DJ.

In colonial times drowning was so rife it was known as 'the New Zealand death'. This jaunty 1951 educational film is an effort to rid our lakes, rivers and seas of the unfortunate tag through cunning reverse psychology, as swimmers, fishermen and skylarking lads learn "how to drown". It eschews the confrontational realism of many a later PSA for the light-hearted approach: mixing lessons on water safety with silent film-style tomfoolery, gallows humour and the odd bit of sexual innuendo. Features footage of surf lifesavers using the now-archaic rope and reel.

In these never-aired commercials, comic genius Spike Milligan urges New Zealanders to sign the Campaign Half Million petition against the introduction of nuclear power. Instead he advocates wind power while standing in breezy Wellington. The ads were never shown, though they did end up in a TV news story on the decision to ban them, thus gaining prime time exposure. The petition, organised for the Campaign for a Non-Nuclear Future, eventually gained 333,087 signatures, representing 10% of New Zealand's population at the time.

From a pre-Mythbusters but post-blackboard and pointer era, Christchurch-produced Science Express took a current affairs approach to reporting contemporary NZ scientific research. Presented by broadcaster Ken Ellis this 1984 ‘best of’ dives beneath fiords to explore mysterious black coral forests; and looks at teeth transplants, efforts to stimulate deer fawning, and the STD chlamydia. Finally the show visits Wellington and Christchurch Town Halls to profile concert hall acoustics pioneer Harold Marshall, and his mission to attain perfect sound for listeners.

This early 80s series aimed to introduce and encourage young Kiwis into the outdoors. Fronted by legendary climber Graeme Dingle, and based at Turangi's Sir Edmund Hillary Outdoor Pursuits Centre (co-founded by Dingle in 1973), it was produced for the Department of Education. In this fifth episode Dingle and a bevy of young Kiwis learn about the basics of alpine travel: traversing and belaying on the slopes of Mt Ruapehu. The team tackles an igloo build, before practising self arrest using a pick axe, and ultimately, summiting the volcano.

It's a Wonderful Life meets driver education in this NFU film that aims to scare those who would be careless in bad weather conditions. This now-quaint precursor to 2011's Ghost Chips road safety ad sets up a low-key mystery plot, as five naive unfortunates find themselves at a bus stop in pea-soup fog. Purgatorial befuddlement — the bus goes via 'Infinity Terrace' and a saucy angel is handing out harps — turns to moralizing, complete with flashbacks and a lecture from the weather god, as they discover why they've ended up en route to 'Elysian Fields'.